Let’s Talk About… Events
Events are a fundamental part of life. That’s a pretty bold statement, straight off the bat, but if you really think about it, they’re all around you. Whether you’ll be taking the family somewhere at the weekend, going to someone’s birthday party, attending a networking event, a glitzy awards ceremony or even just popping to a 2-4-1 sale at your local Co-op, they all involve some element of organisation. Even attending an awards ceremony involves a bit of planning; what to wear, how to get there and, first and foremost, putting in that wine order for your table.
Although, attending events and running your own are a completely different ball game altogether and it’s rather easy to get caught up in the excitement of it all. Before you know it, you’re sweating a lot more than usual, your voice becomes a pitch higher and you have a constant surprised expression on your face.
People tend to expect a lot when attending events and the pressure of managing their expectations and not blowing your budget into the stratosphere takes a little bit of skill. But it doesn’t need to be that scary. A simple planning structure, which can be applied to any concept, is really all it takes to make sure you cover all your basis.
The foundation to any event and the thing you need to knuckle down before you consider any of your ideas is your…
There it is in nice big letters for you because your budget is the one thing that is going to allow your event to go ahead. In some previous cases we have encountered clients who have fantastic ideas, who are then disheartened when they find out how much it is going to cost them. That doesn’t have to be the case. Work out how much you want to spend and stick to it. It would also be a very good idea to consider a minimum and maximum spend. This is often called a ‘contingency spend’ which allows you a little bit of flexibility when any new ideas crop up during the planning process that you might want to purchase.
Once you have that nailed down, you then need to consider your…
Ask yourself; what is the event for? Who is your target audience? What are you trying to achieve? What results are you looking for? All fairly simple questions but sometimes it’s quite easy to confuse your overall mission with your event goals. If, for arguments sake, your mission is to enhance your company’s brand awareness and deliver a new product, but by the end of the event you don’t have any purchases or interest then the event itself becomes expendable and a waste of your time and money.
Is it in the public interest to attend? Every event needs a hook, whether that be the promise of entertainment or free food, but don’t let that deter you from your goal. Your hook needs to be relevant and relatable to why you are organising your event in the first place.
Finally, and quite simply, you must then focus on the…
Usually called the ‘execution’ but ‘delivery’ is such a nicer, less aggressive word. You can achieve your delivery with a careful planning process involving a strategic timeline. ‘Time’ being the objective word, there. Without enough time then you are in danger of exhausting your resources, particularly when it comes to suppliers, and hindering your event in gaining recognition in the public eye. People often require notice, and plenty of it, so make sure you allow enough time to build up a response.
If you would like to talk to us about your event then you can do so by contacting a member of the team on 01388 343 239, by email at firstname.lastname@example.org or via any of the social links in the header. We’re here to help you make your event the best it can be.
Thanks for reading.
The Event Hero